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Answers to the case questions must be typed using double-spaced, 12-point, times new roman font.

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Answers to the case questions must be typed using double-spaced, 12-point, Times New Roman font. Please use 1-inch margins. The total word count of all your answers must be below 1,000 words. 10% deduction for going over that.
Please number your answers and answer the questions in order.
Be sure that you fully explain your reasoning and any assumptions that you make.
Your work must be an independent effort. You may not consult with anyone (including your instructor) in answering the case questions.
Submit your answers to the assignment drop-box on Canvas AND Turnitin no later than 11:59 PM on Tuesday, September 20. Your submission must be in Word document.
Turnitin Similarity MUST be below 20%
Late assignments will be subject to penalty as follows: 15% penalty if submitted 1 minute to 60 minutes late; 30% penalty if submitted 61 minutes to 9 hours late; and a grade of zero if submitted more than 9 hours late.
Using content from the case and course, answer the following questions in your own words:
Case Questions:
Who was the intended audience for the relaunch? Why did Honda choose this segment? What are the characteristics, in terms of buying behavior, of this segment? (5 marks)
What are the strengths and weaknesses of Honda Fit? What would you say are the competitive advantage(s) of Honda Fit, if any? (6 marks)
Honda’s “pre-emptive strike” and “shock and awe” seem to have worked in 2008, but sales started to decline the year after. What do you think was the problem and what would you recommend for Honda so that it can improve its chances in 2014? Please be specific with your recommendations and explain your points thoroughly (9 marks)

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