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Finally, it should specify some strategic objective or persuasion objective at each of these stages.

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– Develop a customer journey map for Tractenberg & Co company, “visit the company website for more information. https://www.tractenbergandco.com/” that documents the different stages that the customer goes through from becoming aware to finally purchasing and using a product or service. You can focus on a specific market segment to simplify the process. Journey maps should capture the customer at different stages of from awareness through buying and post-purchase states. Secondly, it should explain the role of each channel touch point at each of these stages. Thirdly, it should specify what metrics you would want to capture on the customer at each of these stages. Finally, it should specify some strategic objective or persuasion objective at each of these stages.
– Add details/content to the map using the Journey Map Grid Format(attached). To be clear you need to have a map (boxes and arrows) AND a grid or table with details.
– You can review the Definitive Guide to Marketing Metrics & Analytics (Pages 23-31 and 49) article (attached) so you can suggest relevant metrics at each point of the Journey. Consider if these metrics are applicable to the customer

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