Let me know if you have any questions.

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Description of the program being evaluated (including a logic model)?
What is the nature of the program (context, key stakeholders, functions, time frame etc.)?
What do participants of the program do exactly??
Goals and objectives of the program evaluation, guiding questions:? Why do you want to evaluate the program??
What objectives do you want to achieve via the evaluation?? What aspects of the program your evaluation is focusing on?
I have provided a syllabus for guidance and here are some readings to help with writing the paper.
• National Research Council (2001). Knowing what students know:​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​ The science and design of educational assessment. Washington, DC: National Academies Press. Free download at

• Newcomer, K.E. , Hatry, H.P., & Wholey, J.S. (2015). Handbook of Practical Program Evaluation. Fourth Edition. Hoboken, NJ: John Wiley & Sons, Inc.

Reading: Digital Marketing

You may use outside references that are peer-reviewed. Let me know if you have any questions.
The program to be evaluated is: DIGITAL MARKETING AND BRANDING C​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​OURSE

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