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Using the same organisation from the first assessment, individually, you are required to write a 2000-word business report in which you must apply learnings from the Capstone topics to the organisation by undertaking additional research.
The purpose of this assessment is to foster a student’s ability to evaluate an organisation’s performance and develop recommendations to promote future performance improvements.
Again, assuming the role of an organisational consultant, you are to write a report that clearly articulates the organisation’s strategy and business model and outlines a detailed approach to Competition Strategy (Week 3), how the chosen organisation’s performance is/can be measured against their strategies (Week 4). You will also be required to prepare a Balanced Scorecard for the chosen organisation (Week 7). Attention should be paid to the use of secondary research and insights (Week 8).
Areas covered should include:
• An Executive Summary.
• An Introduction that summarises the purpose of the report.
• A summary of the organisation’s strategy.
• A specific outline of the organisation’s approach to competition strategy, performance
measurement and the Balanced Scorecard.
• A summary of recommendations that identify areas of focus and opportunity to enhance the
organisation’s performance in the future.
• A conclusion.
• Reference list.
You are encouraged to use a wide variety of information sources that include, where possible, primary research such as interviews with staff or executive members within their chosen organisation as well as the use of an appropriate mix of strategic and business analysis tools and references. These references should be presented as in-text citations and a reference list at the end of your business report.